RTL / PEPPER - DATINGSITE
PRODUCT DEVELOPMENT AND LAUNCH
RTL, a huge broadcasting- and media company, asked us to create a new dating website. A new dating website, sitting amongst another 200+ dating websites in the Netherlands.
Pepper, the first dating website created with the help of singles:
Not one dating website is really satisfying in the eyes of the users, not one meets their wishes and demands. So our strategy was to build ours with the help of as many singles as we could interest. We started a blog “The 5 Daters” where we invited all singles to participate in thinking about and creation of the new site. More likely, these 5 very critical daters started to fight with us against all ”common commercial dating websites”.
Pepper Concept: Roel Mos / Erik Wünsch
Pepper UX: Anton Bensdorp / Roel Mos
Pepper Product: Q42 / Hovercraft
Blog (5daters): Roel Mos / Erik Wünsch /