RTL / PEPPER - DATINGSITE

PRODUCT DEVELOPMENT AND LAUNCH

 

RTL, a huge broadcasting- and media company, asked us to create a new dating website. A new dating website, sitting amongst another 200+ dating websites in the Netherlands.

 

Pepper, the first dating website created with the help of singles:

Not one dating website is really satisfying in the eyes of the users, not one meets their wishes and demands. So our strategy was to build ours with the help of as many singles as we could interest. We started a blog “The 5 Daters” where we invited all singles to participate in thinking about and creation of the new site. More likely, these 5 very critical daters started to fight with us against all ”common commercial dating websites”.

 

Results

• The blog 5daters.nl attracted more than a thousand singles, and their numerous ideas and comments meant a crucial help in the making of Pepper.
• From the first day Pepper went live it had the critical mass of members needed to be successful.
• Pepper is the most “liked” dating website in the Netherlands.

 

Pepper Concept: Roel Mos / Erik Wünsch

Pepper UX: Anton Bensdorp / Roel Mos

Pepper Product: Q42 / Hovercraft

Blog (5daters): Roel Mos / Erik Wünsch /

Emile Pen

Production: CCCP