SOUTH AFRICAN TOURISM

SOUTH AFRICAN LUNCH BREAK

 

For South African Tourism we created an online game in which people had to spot certain places on a map by looking through a magnifying lens. The objective of the game was to follow a springbok and take snapshots of each location. The faster the snapshot was taken, the higher the score to win a prize. Every day for two weeks there was a new challenge to spot. Players could make an account on Facebook and share their personal score and photo album.

 

Results

• 5000 players from day one.