To raise money for Dutch film director Eddy Terstalls new short film. Eddy Terstall wanted to fund his new short film by using the crowdfunding website cinecrowd.nl. It soon became clear that this would not result in the needed budget. Clearly, some rumor was needed to get attention, and some incentive to motivate the audience. We needed a powerful idea that wouldn't cost us any money.
The creative solution
Since Eddy Terstall is popular amongst film fans, we decided to target this group and offer them more than what we asked from them.
The idea: 'Have your own Eddy Terstall film'. A film directed by Eddy, based on your tweet to Eddy, and posted on your Facebook wall.
A mini mini film: for every € 10.- your tweet would result in 10 seconds of film. A donation of € 60.- or more: a film of one whole minute.
We built a campaign micro site and organized a film crew of talented students.
A tweet from Eddy to his many followers started the buzz: 'Let me turn your tweet into a movie. Look at @eddystwitflicks'.