YES I AM / 25 WORDS
Strategy: Positioning Amsterdam as the Creative HUB to Europe.
In any given country, the name Amsterdam gives an instant positive reaction. In contrary to this knowledge the Amsterdam Municipality still tend to use numbers in their PPT’s to position Amsterdam as a perfect business location. To anybody in the world a city like Amsterdam is not a pile of numbers or statistics. Amsterdam is an attitude, a philosophy, a mentality.
With the help of CEOs
We decided to bring this Amsterdam mentality to stage in an unconventional way. The outcome: a poem. An anthem of the spirit of Amsterdam. And to enlarge the contradiction we asked CEOs from the world of facts and figures, to recite. Time to pitch. The outcome and their enthusiasm made this unique project profitable.