ARBC COLLABORATES IN NY / AMSTERDAM RIGHT BRAINERS CONVENTION

 

Job Cohen: ‘Amsterdam challenges people to look past their borders and see the world, instead of just viewing it trough the filter of their own identity. In order to be successful in today’s world, business and institutions must be able to enter into new forms of collaboration and – crucially – must continually reinvent themselves.’

 

In New York during NY400 we opened an exhibition in Chelsea Market which was initiated by a number of Amsterdam agencies in collaboration with the Municipality of Amsterdam and Streetlab. OneBigAgency took a main role in the production of the event and in inviting several agencies and creative companies into the New York exhibition project.

 

Amsterdam Right Brainers Convention

The aim of the exhibition is to show that Amsterdam is not only the creative HUB to Europe, but also a city where creativity and commerce meet through co-operation. The opening takes place during the first Amsterdam Right brainers Convention (ARBC) where, among Taxi’s Paul Lavoie and ARBC's founders Hank van Dijk (McCann Worldwide) and Peggy Stein (OneBigAgency) were presenting Amsterdam to the business overseas.

 

Concept: Peggy Stein

Design: Marjo Duiveman