FRIENDS OF THE EARTH / MILIEUDEFENSIE

WORSE THAN BAD LIVE WITH IT APP

 

An integrated awareness campaign created for Friends of the Earth Netherlands to address the ongoing struggle against Shell’s pollution in Nigeria.

 

To generate excitement around the campaign website, we introduced our very own Shell spokesman to the world, and announced the arrival of the Live with it! iPhone app. This video with the help of actor David Rasche went trending on Youtube after 6 hours and appeared on influential sites such as the Huffington Post and Mashable.

 

David Rasche volunteered

'To work for the "Worse than Bad" campaign and is convinced the oil company will now take quick action to end the disaster in Nigeria: "I know that Royal Dutch Shell has never put making money first. It has always been about people. I'm sure that they probably didn't know that they were polluting the water that people drink and wash with and making people sick and giving them cancer, and I'm sure they will be very surprised that they have created lot of very dangerous gas flares in the Niger delta. So we provided a little gentle prodding. I'm sure that now that we have made Royal Dutch Shell aware of these problems, they will pitch in and solve them. Probably within a week. I'm sure of it.'

 

Creative Director: Erik Wünsch

Concept: Hester Haars / Elliot Stewart-Franzen

Creative Producer: Arttu Sesselaar