PZC – THE MATCHMAKER

THE REGION PROJECT

 

This campaign for a local newspaper PZC in Zeeland was the pilot for the “I Love my Region“ campaign.

 

We used strong regional objects who are typical for Zeeland and connected it to the local newspaper.

 

For example

“What would Zeeland be without the mussel”

“What would Zeeland be without the PZC”

 

On the activation website (The Matchmaker) you were linked to another person in Zeeland and together you generated 33% discount.