NEDERLAND SCHOON

USE YOUR GUM

 

Flexible Art

Together with CCCP we've created a campaign to get kids to stop throwing their gum on the ground.

 

We invited them to turn their old gum into mini works of art and send them in to be displayed in our gum museum.

 

Creative Director: Erik Wünsch

Concept: Frenkel Schönfeld / Jan-Willem de Man/ Hester Haars / Elliot Stewart-Franzen

Creative Producer: Arttu Sesselaar